Catalogue & navigation
Collection structures, filters and search layouts that make a large range easier to explore.
Good products.
Easier to buy.
Good products should not be hard to buy. I design e-commerce experiences that help people find the right product, understand the details and move through the store with confidence.
From the first browse to checkout.
For growing online stores and B2B catalogues, the challenge is often clarity. We review product discovery, information and purchase decisions together. Whether your store runs on Shopify or another platform, design starts with how people shop.
What’s included.
The final scope is agreed around your priorities. These are the areas we can work on together.
Product page design
Image hierarchy, specifications, options and purchase controls arranged around real buying decisions.
Cart, checkout & mobile UX
Key shopping journeys and responsive interfaces, with attention to avoidable friction.
Design files & handover
Figma screens, reusable components and interface states for your development team.
Where does shopping get difficult?
E-Commerce UX Audit
A focused review of product discovery, product pages, mobile shopping, cart and checkout usability. Receive annotated observations and prioritised design recommendations. We agree on the pages, access and scope first.
Discuss a store auditYour project, step by step.
Discover
Understand the business, the audience and the brief.
Related work.
Explore the design work and the thinking behind it.
