Catalogue navigation and search.
Organise categories, filters and listings around how customers look for products.
Your online store. Easier to shop.
I redesign navigation, product pages and checkout on your existing e-commerce platform. Help customers find the right product, compare options and complete their purchase more easily.
Where does shopping get harder than it should?
The right product is hard to find.
A large catalogue can become difficult to browse when categories, filters and search results pull in different directions.
The product page leaves questions open.
Customers need to see what they’re buying, what’s available and what to do next.
Options are hard to compare.
Sizes, materials, finishes and variants can turn a straightforward decision into a long one.
The last steps feel uncertain.
An unclear cart, late delivery information or a crowded mobile checkout can make it harder to finish an order.
Redesign the parts your customers rely on.
Focus the work on a single template, a key journey or several connected areas of your store.
Product page design.
Give imagery, specifications, price, availability and purchase actions a clear order.
Product configuration UX.
Make variants, materials and finishes easier to compare and select, including in complex B2B catalogues.
Cart and checkout UX.
Clarify what customers are buying, what it costs and how to complete the order on mobile and desktop.
Four stores. Four different design challenges.
Shopware redesign
PRIMUS Münzen
E-commerce redesign work for a German coin retailer with 10,000+ products. I focused on catalogue usability, navigation and the hierarchy of product information.
View product-page design
B2B e-commerce UX/UI
Audo Copenhagen
UX/UI design for an established Danish furniture brand with an international audience. My work included multi-level product configuration across materials, finishes and variants, alongside interfaces for professional ordering.
View B2B listing design
Shopify product-page redesign study
Outdoor Research
A UX/UI redesign study that brings technical garment information, imagery, colour and size selection into a clearer relationship with the purchase controls.
View product-page study
Online store design
Noder
For a Danish sheet-music retailer, I designed the storefront, catalogue, product pages, basket and checkout as a connected shopping journey.
View Noder projectFrom store review to developer handover.
Discover.
We review your store, catalogue and the journeys you want to improve.
Define.
We agree on the pages, flows and platform constraints that shape the scope.
Design.
I develop responsive UX/UI designs and prototype key interactions where they help us review a decision.
Deliver.
I hand over the agreed designs and interaction notes so your development team can implement them.
Work directly with the designer.
I’m Haris Fytoziadis, an independent e-commerce UX/UI designer based in Greece. You work with me from the first review through handover.
My experience ranges from retail catalogues and product pages to complex configuration and professional B2B ordering.
Before we start.
Do I need to redesign the whole store?
A focused redesign can start with a product-page template, catalogue navigation or the cart. We agree on the smallest scope that addresses the problem you want to solve.
Can you work with Shopify, WooCommerce or Shopware?
Yes. My redesign work is platform independent. I design around the setup you already use and check which changes it can support.
Can we focus on product pages or checkout?
Yes. A focused project can cover a single template or purchase flow. We’ll account for the steps immediately before and after it so the design fits the wider journey.
What do I receive, and who implements it?
You receive responsive designs for the agreed scope, with interaction notes and a developer handover. Implementation can be discussed separately.