

Creative direction
A visual brief, references and a considered direction rooted in your audience and business.

A new business needs a recognisable identity. An established one may have outgrown its look. I design visual identities and art direction around who you are, who you want to reach and what makes your brand different.
For startups, premium brands and lifestyle businesses, brand identity design starts with a clear point of view. We decide what should be recognised, what needs to change and how the identity will work in the places your customers meet it.
The final scope is agreed around your priorities. These are the areas we can work on together.


A visual brief, references and a considered direction rooted in your audience and business.


Logo design, supporting marks and practical variations for the applications we agree.


A coherent visual language, with typography, colour and image direction that belong to your brand.


Organised logo files and brand guidelines for consistent use in print, packaging and digital design.
Brand Clarity Review
A focused review of your visual identity, consistency and positioning clarity. We identify where the current direction holds up and where a refresh could help. Scope and terms are agreed before we begin.
Discuss a brand reviewUnderstand the business, the audience and the brief.
