Weldon Color Lab

One identity, from a business card to a building.

My role: Brand identity and website design

The Project

A colour lab’s visual identity across its website, stationery and exterior signage.

The Challenge

Create a common signature that reads at the scale of a small business card as well as a building.

Our Approach

Use the three-circle mark as a recurring colour reference. Pair it with a clear wordmark and a consistent approach to service information.

The Solution

The same identity appears in print, on the website and at street scale. Workshop photography connects the digital presence to the lab’s physical work.

**The identity in print.** Three overlapping circles carry the colour reference on the reverse of the business card.

**The identity on the building.** The same mark appears alongside the studio name at street scale.

The Outcome

Brand identity applications, business cards, exterior signage and website layouts, including mobile service views. The work connects the lab’s physical and digital presence through one visual system.

Explore Brand Identity & Art Direction