01
Visual concepts
A creative idea, references and a rationale for the direction.
One idea.
A clear point of view.
A collection, a campaign or an editorial story needs more than a set of attractive images. Art direction gives composition, colour, photography and typography a shared purpose.
Decide what the image should say.
For brands shaping a launch or a visual story, we develop references and image direction around the audience, message and context. This work can stand alone or form part of a broader brand identity project.
Explore brand identity and art directionWhat’s included.
The final scope is agreed around your priorities. These are the areas we can work on together.
02
Image direction
Guidance for composition, mood, colour treatment and image selection.
03
Editorial applications
Layouts and selected brand applications that show how the idea works.
04
Production guidance
A visual brief and agreed design assets to support the people producing the final work.
Your project, step by step.
Understand the business, the audience and the brief.
Agree on priorities, creative direction and scope.
Explore, refine and review the relevant deliverables.
Hand over organised final assets and specifications.